Diplom-Is´ unique look with digital print, EB lacquer and variable data.
With three years left to its 90th anniversary in year 2020, Diplom-Is has delivered ice cream to Scandinavia with the intention of giving the best ice cream experience to its customers – small and large, old and young. As a subsidiary to Tine SA, Diplom-Is is market leader in Norway and the largest ice cream manufacturer in Scandinavia. Diplom-Is and Flextrus have had a long and stable partnership that was recently taken to a higher level through Mediaköket´s expertise in digital printing and EB lacquer along with distinctive variable data for Diplom-Is sandwiches.
The Diplom-Is sandwich packaging has a unique look with digital print and EB lacquer, which is ideal for this material with aluminium foil. Flextrus, who specialises in barrier materials, manufactures the laminates with all properties required. The combination with Mediaköket´s capabilities in the new wide web digital press and lacquering machine, unique in Europe, and the use of variable data makes Diplom-Is’ ice cream a true eye-catcher in the freezer.
Product manager Elisabet Sæterdal at Diplom-Is is really happy with Flextrus and Mediaköket, a part of Flextrus, as a supplier:
– “If it wasn’t for your expertise in digital printing we would never think of the great idea “Talking Sandwich” as our summer campaign for 2017, which became a great success. We are looking forward to continue our cooperation and together developing new exciting ideas for the future.”
A collaboration that has lasted for about nine years has usually some challenges over the years, but with close collaboration between customers and manufacturers solving problem is easier. The Diplom-Is ice cream has a very demanding packaging material including aluminium, with a composition unique for Diplom-Is, and the digital print and EB lacquer provides a very good adhesion and resistance in demanding conditions. Hence an optimal combination for this packaging.
– Having a proactive customer who is modern in their mindset and who wants to do changes and stand out makes my job very fun and exciting, says Mikael Knutsson, Sales Manager Nordic at Flextrus.
The result of the digital test print not only presented the possibility of variable data, the result of the digital print was so good that the packaging was taken to a higher level. These two components fulfil the requirement of making the packaging more personal to the end consumer and a print that doesn’t look like anything else.
– Diplom-Is sees the packaging and its material as a main and important part of their marketing and puts a lot of resources and strategic thinking into it in order to get the best end result. And with the right tools and knowledge of Mediaköket’s production, we make sure that the end result is the best for our customer, says Mikael Knutsson.
The future looks bright for both parties and the collaboration offers many opportunities. One of the many advantages of digital printing is that smaller series can easily be printed at Mediaköket, which makes it ideal for seasonal demands as well.
Brewski’s weekday beer with playful labels from Mediaköket!
Being the opposite of a traditional brewing company – Brewski wants to explore and set new limits for what can be done in terms of beer making. With exciting and novel flavours, Brewski challenges the traditional taste of beer. Through playfully created labels with vibrant colours and fun characters, Brewski’s new beer ‘Pineapple unplugged’ is a perfect example of its way of creating a beer that’s more than just the average beer.
Mediaköket, a part of Flextrus, has been a supplier to Brewski since its start in 2013 and always works with great flexibility, innovation combined with an open mindset. All vital elements to Brewski’s continuing success. Mediaköket is an expert in digital printing, a printing process making it possible to print several different label designs in one single run. Smaller print-on-demand jobs and shorter runs together with the immense capacity for variable data like this is what makes digital printing so effective in many ways. Moreover, there is no need for print plates or clichés and setup waste is minimal.
Brewski’s ‘Pineapple unplugged’ comes in seven different labels, each representing one weekday, with and extra touch of bling for Friday and Saturday, utilising the unique EB curing varnish! Digital printing allowed these labels to be printed in one single run.
Staying up-front on innovation is highly important to Brewski in order to be successful, “What’s great about Mediaköket is its great flexibility and approach to innovation. This is also an aspect vital to our success” says Marcus Tybell, Co-founder and partner at Brewski. Tybell points out the great opportunities and endless design options with digital printing and adds “it allows us to create playful labels that work outside of Europe as well”.
“Brewski inspires us to find new and unique ways to lift the label look. The Brewski team is not stuck in ordinary thinking and just like their beer, they always want to differentiate the Brewski brand in new and crazy ways” says Mattias Wikander at Mediaköket.
In one of our many missions we have together with Idego, cooperation with the largest paint retail chain Colorama. We help Colorama to develop their brand series of product groups as paint, glue, brushes, tools, flooring, wallpaper and more.
A project that started with a design concept that supports the brand’s positioning as an inspiring company with great knowledge, high level of service and innovative products of high quality. The design concept is based on the color spectrum, providing inspiration and joy in the shop while helping us to segment within the product groups.
The design is simple and innovative, with a structure that provides opportunities for all types of products and packaging. Our partnership includes the entire chain from design development, artwork production, quality assurance to production of dummies and print in several ways.